Customer Information via QR Code on Product

Kahve Deposu is a food company selling specialty blended coffees to retail points and corporate customers across Turkey. Product packaging had very limited space for ingredient information and brewing recommendations — providing more detail would mean increasing print costs. At the same time, corporate customers needed easy access to certificates and analysis documents, while individual consumers needed to be able to fill in a support form.

With TümQR, a code was added to each product package. Customers who scan the QR code instantly access ingredient information, brewing instructions, flavor profiles and recommended recipe lists. For corporate buyers, certificates and halal documents were also made downloadable from the same screen. When product information changes, there is no need to reprint the QR code — content is updated through the dashboard and changes are instantly reflected across all printed packaging.

Packaging print cost stayed the same while content richness increased. Document sharing with corporate customers was simplified. Customer support requests moved to a standard form. Product contents and certificates can now be updated in real time.